COUNTRY HIGH was born in 2020, amidst a turbulent time – spontaneous, powerful, and with a clear goal: to help. A unique collaboration between the Schilthornbahn and the Trucker & Country Festival Interlaken gave rise to a unique experience format that immediately captured hearts. What began as a short-term support effort quickly developed into a movement.
The response was overwhelming – and suddenly there was something in the air: the feeling that something more could be created here. A brand. A way of life. A place where people can connect, celebrate, dance, and simply be themselves.
The launch was unplanned. But what followed was no coincidence.
"COUNTRY HIGH was suddenly there—like a lightning strike. And I knew: We're just at the beginning."
– Kim Ryter, founder of COUNTRY HIGH
Kim Ryter is the creative soul, visionary, and creator behind COUNTRY HIGH. With her clear attitude, her keen sense of aesthetics, and her passion for strong communities, she shapes the brand like no other.
For her, COUNTRY HIGH is more than a project—it's an expression of a lifestyle that combines movement, enjoyment, freedom, and style in a unique way. Her signature style is evident in every detail: clear, loving, and bold.
Always by her side: Buddy , her little dog with a big heart – just as strong in character as she is. Together they represent what makes COUNTRY HIGH special: personality, passion, and a little bit of glitter.
"I believe in magic. In people with sparks in their eyes. And in brands with soul."
– Kim Ryter
